← ABOUT IMGHEAD OF BRAND STRATEGYCREATOR OF THE ZERO-COMPETITOR POSITIONING FRAMEWORK
“Clarity builds brands.
Confusion kills them.”
Phemmie Wilkinson is Head of Brand Strategy at Influencer Media Group (IMG). She helps creators, experts, and founders become the obvious choice by building brands people remember, trust, and buy from. After more than 20 years leading brand strategy, communications, and public relations for global companies including Red Bull, Lamborghini, HSBC, ANZ, and PepsiCo, Phemmie recognised that in the AI era, clarity has become more valuable than ever. Today, she combines world-class brand strategy with AI to help experts build Brand DNA that is understood not only by people, but by AI — creating clearer messaging, stronger positioning, and better content across every platform.
“Clear brands create clear communication. Clear communication builds trust. Trust builds businesses. Because AI is only as good as the Brand DNA behind it.”
“Great AI output doesn’t start with better prompts.
It starts with better Brand DNA.”
Building Brand DNA understood by both people and AI.
“Own your category. Be the only one.”
Creating positioning that makes comparison impossible.
Reinstating a Legacy Brand
Reignited Lamborghini’s relevance and leadership across Australia; created the brand’s first Australian Female Advisory Board.
Flugtag
Led PR and influencer strategy from registration to event day.
Australia’s First 23kt Gold Pizza
Newsworthy activation in a competitive market.
Bone Appétit Dog-Friendly Activation Series
Built brand awareness through “doggy degustation” activations.
Financial Wellbeing × Australian Open
Activated ANZ’s largest sponsorship through research-led storytelling.
The Great Australian Dream
Drove awareness of HSBC mortgages in a manner unexpected from a bank, using research-backed insights on home ownership brought to life through commissioned illustrations, 3D renders, and an animated infographic.
Ready to become the obvious choice?
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